The capital town of Florina lies in the central part of the homonymous region. It is the gateway to the Prespa Lakes, (the Great and the Small), surrounded by the mountains of Vernos and Varnous. More precisely, it is situated on a hillside covered in chestnut trees. With a population of approximately 16,700 inhabitants, it is a significant market town with an economy dominated mainly by agriculture and tourism. Florina is, also, known, for its locally made leather handicrafts.
Many are the houses representing specific periods and architectural styles, with the interior decoration consisting of carved wooden ceilings and cupboards.
The visitor may find in the town all kinds of facilities, including hotels, cafeterias, restaurants and commercial shops.